My personal understanding of what conceptual art means :
Conceptual art is the discipline of representing a complex idea in the most beautiful way.
It is a type of creation in which the concept prevails the conception ; in which the idea dictates the realization ; in which the meaning predominates the aesthetic.
This does not mean it opposes itself to art’s traditional quest for beauty.
Hell no! It is just following a reversed creative process that serves that same purpose.